Moise Dreyfuss founded the company and established roots in the Swiss watch making town of Le Chaux de Fonds
The company moved its head quarters to London the business grew rapidly and was inspired by iconic British design
The company became a leader in producing affordable gold cases and the Rotary brand was born
Rotary launches its famous winged wheel logo
Rotary is appointed as official watch supplier to the British army
Rotary has worldwide distribution – today Rotary can be found in over 65 Countries
Rotary sponsors Clipper around the World yacht race
Rotary announces partnership with Chelsea FC as the Official Global Timekeeper
City Champ Watch & Jewellery Group ltd acquired 100 % share of The Dreyfuss Group. CWJ is one of the major Watch & Jewellery groups based in Hong Kong it owns two of China’s leading watch brands, Ebohr and Rossini as well as Corum, Eterna, Rotary, Dreyfuss & Co and J.T Windmills
The Dreyfuss Group is awarded the prestigious Queen’s award for International trade
Rotary celebrates 120 years
Rotary replaces Waterproof/ Dolphin Standard with a traditional water resistance rating. It also replaces Lifetime Guarantee with a 2+1 Guarantee
Rotary partnered with The Royal British Legion to mark the centenary of the end of the First World War.
Rotary is awarded Watch Brand of the Year at the Retail Jeweller UK Jewellery Awards 2019
Rotary has maintained its key values; meticulous British design, superlative quality and outstanding value
All Rotary timepieces are designed from Rotary’s Head Office within the design studio based in Clerkenwell, London.
Matthew O’Neill, Rotary’s Head Designer talks through the design process:
“When designing anything you have to identify a purpose for the product to exist, the end goal must be to create a desirable piece that will appeal to the sophisticated Rotary watch wearer.
A product brief is created and then it’s time to put pencil to paper. This is where I begin to generate ideas that ultimately provide the reference point for my 3D work.
3D design has multiple benefits and, for me, the most important is the ability to manipulate model features in real-time with great precision to immediately assess the proportionality of the design whilst going into extreme levels of detail. Material textures and finishing can be applied to the case, bracelet and dial to produce photo-realistic renders to assess the design as a whole.
It’s an exciting time to be a part of Rotary as it embraces its British heritage of 124 years. Our goal is to continue to produce high quality, reliable and affordable timepieces with great design that people are proud to wear. I want Rotary to have the finest designed watches in the market for our price point”
Matthew O’Neill - Head of Design